Wednesday, December 28, 2005

Site Architecture - Link Structure

Structuring a Site's Internal Link Structure. Consider:

Homepage
SiteMap
Internal Links

"The homepage is generally considered the most important page of a site - it is the top level document and usually attracts the most inbound links. From here, search engine robots can normally reach pages that are within three clicks of the homepage. Therefore, your most important pages should be one click away, the next important two clicks away and so forth. " - quoted from entireweb & Craig Broadbent - see below

Internal Links - "The next thing to consider is how to link the pages together. Search engine robots can only follow generic HTML href links, meaning Flash links, JavaScript links, dropdown menus and submit buttons will all be inaccessible to robots. Links with query strings that have two or more parameters are also typically ignored, so be aware of this if you run a dynamically generated website. " quoted again from Entireweb & Broadbent

SiteMap - How important?

The site map is the "nexus" by which all of which your pages get into the search engine. Or at least, by which all pages are guaranteed to be only two steps from the front page. Google now has some clever sitemap approach which provides feedback to them about your site architecture and its changes. It supposedly helps improve your rank....


Original article sent by entireweb - written by : Craig Broadbent is Search Engine Optimisation Executive for UK-based internet marketing company, WebEvents Ltd. Clients of WebEvents benefit from a range of services designed to maximise ROI from internet marketing activities. To find out more, visit http://www.webeventseurope.com/.

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