Saturday, November 22, 2008

$299 for the Yahoo directory - worth it?

When I started my business four years ago, I paid Yahoo $299 to list my site in their directory. And since then, another $300 per year.

They're now asking me to renew. My reaction this time is:

Why? And how come they don't bother to provide any data to me on why this $299 is a worthwhile expenditure. It's a lot of money. It feels pretty arrogant to me that they don't rationalize it all.

How many views? How many click-thrus? What sort of visibility?

What do you think? Useful? Arrogant?

Dear Yahoo! Directory Submit Client:
We hope your business has enjoyed a fruitful year and that yourlisting in the Yahoo! Directory has contributed to your success.
This is a reminder that the annual renewal date for your site iscoming up on:Dec 6 2008
On the above date, your credit card will be charged the recurringannual fee of:299.00.
Your listing will then be reviewed again by the Yahoo! Directory Submiteditorial team to ensure that your site remains relevant and isproperly categorized.Currently, the URL of your site is:

Your site appears in the following category:
Business and Economy/Shopping and Services/Education/Homeschooling/Time4Learning
with this description:
Comprehensive suite of lessons and activities that provides a personalized educational program for preschool through eighth grade children.

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