Wednesday, May 11, 2016

SEO 2016: What's Hot?

These six points are worth remembering as we write for SEO on our resource and game pages:

I'll summarize;

1. Be thorough, write a lot. 1900 words is the average page winning on Google. Put lots of paragraphs on SEO pages, perhaps folded into open/closing paragraphs.

2. Links are key. Keep getting them.  I think anchor text pointing to the page matters a lot.

3.  Schema: minor, don't worry about it.

4.  Don't stuff. I'm adding: DO write with content vocabulary.

Bad description: "While sometimes confusing, figurative language can often be powerful and illustrative" - Google won't find much here to go on.

Good meta description: "Figurative language, such as metaphors and similes and personifications, can make your writing more powerful"  - Lots of contet vocabulary there and it starts with the keyword!

I'm also adding: each page gets a unique meta description and meta keywords

5. Site speed matters!!!!

6.  Reduce your bounce rate, increase time on site.

I'm adding:
- responsive matters
- local addresses matter
- social media matters
- grouping of pages into a cluster on a common topic matters. And google can think in n dimensions. A figurative language page can be part of multiple clusters by both linking and content such as:
    - literary writing: similes, metaphors, reading, writing, personification
     - education and standards, classes, schools, students, teachers, grades, educational standards, CCSS etc
   - grade level 

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