Showing posts with label youtube. Show all posts
Showing posts with label youtube. Show all posts

Friday, September 05, 2014

Youtube Search Marketing Algorithm

I continue to be confused and  intrigued by the mysteries of the Youtube search algorithm. How does it decide what to give. Here's some data, lets analse it. I'm going to a blank browser that I'm not logged into.  "home school."

Top Video in youtube search for "home school": What's the Youtube search algorithm doing?
Here's a summary of the top items, can anyone see a pattern? The full results is down below.
8M views, 1 year ago: 701K / month (approx)
55K views, 7 months ago 7.9K / month
806K views, 6 months ago 134K / month
99K views, 1 year ago 8.2K / month
102K views, 1 year ago, 8.5K / month
26K views, 2 days ago,   est at 396K /month (moving up as this number solidifies)
31K views, 10 months ago, 3K / month
77K views, 7 months ago, 11K / month
527K views, 6 months,   88K / month

Theories...

 Who is in the game for relevance? For this, I would have to search the tags, script, title, and so on related to each of the top 20 or so videos.

How do they get to the top of the Youtube search engine?
There's a certain thresh-hold of views per month or day to make the top?
I could do the math on each of these doing a per month view. Does it all have to do with momentum?
The top is determined not by overall history but recent trends?
Is there a random factor? How much does it shift at a given moment, over a week, two, a month?
Does relevance relate to position as part of popularity?  

1 My Home School Routine!
  • by SevenSuperGirls
  • 1 year ago
  • 8,418,692 views
  • 701K / month (using 1 year)
2 13 year old Logan quits school and starts home schooling education system - TED

  • 7889 / month
3 BACK TO SCHOOL! HOMESCHOOL STYLE! 400K SUBS CELEBRATION! | KITTIESMAMA
  • by KittiesMama 
  • 6 months ago
  • 806,738 views
  • 134K / month
4 Homeschool Room Tour Part 1
5 WHY I QUIT PUBLIC SCHOOL... (My Thoughts on Homeschooling) |BACK TO SCHOOL #2|
6 Homeschool, Rainbow Rocks and Doctor Who - Tangents Episode 1
7 Ron Paul, Home Schooling & Glenn Beck Discuss "The School Revolution" Broken Education System
8 Madison's Homeschool Routine

  • 77,004 views
9 Public School vs Homeschool
  • by our2ndlife 
  • 6 months ago
  • 527,440 views
  • 87,906K / month
10 Homeschool Morning Routine
11. Home School - A True Story (Part 1)
12 Public vs. Home School, Does the US Education System Dumb Kids Down or Help them Learn? Truth Talks
13 Video tour of our Homeschool Classroom
14 Our Home School Classroom
  • by Lady T
  • 3 years ago
  • 28,104 views
15 The Whitest Kids U Know - Home School
  • by QASTCAST
  • 4 years ago
  • 981,266 views
  • 20,443 /month
16 Homeschool Room Video Tour - part 1
17 2014-2015 Kindergarten Busy Boys Homeschool curriculum
  • by Erica Arndt
  • 6 months ago
  • 14,393 views
  • 2398 / month
It's now been two months since I posted this so I should do the same search and compare the results.  I'm working from a similar study that I saw done at Learning Today, there was also a homeschool project down by some high schoolers on homeschool literature and how it placed in the search engines . 
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Saturday, August 16, 2014

Youtube - My top Unanswered Search Questions

I'm a pretty big expert in online marketing and search marketing. I have ten years of practical experience and frequently attend sessions held by leading national experts. I consult with some of them.  Yet, there are some big questions about Youtube that nobody seems able to guide me on.

Youtube. Youtube is a huge search engine but I can't seem to find any info, even by original research, on how it works. My specific questions are in two categories. How does Youtube decide what video to suggest? And how does Youtube affect  Google's main search engine rankings?

 How does Youtube decide what video to suggest? 
1.  Which videos does it show in response to a search query?  How much is it like Facebook and does it tilt towards recently trending? How much does it operate like the traditional Google search engine and have a ranking that it mostly maintains?
2.   How does it categorize the content in videos? Does it rely on the keywords that we type in? The descriptions that the author puts in the "about"?  Or does it search it's own transcript of the audio content (as redacted by its own speech recognition software)? Does it look at other videos in the same playlists or by the same author?
3.  How does Google decide which videos to suggest at the end of a video? Does it look at other videos that might be in the same playlist?
4. What role does the number of started views and the number of completed views and the ratio of completed to started views play in these questions?
5.  Do links to a video increase the authority of a video's in its Youtube ranking? How about the number of times it is embedded?

Youtube as Content - What influence on the Google main search engine results? 
6.  What about the impact of outgoing links from Youtube? In the description section for a video on Youtube, there is a chance to link to another video or another site. Does Google count these links in ranking sites?
7.   If Google does count these links in the ranking, how does it grant authority to these links? Does it have to do with the number of views of the video?  Since the older the video, the more views, would it make sense for Google to weigh these links by views per month?
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Saturday, February 22, 2014

What Social Media Links does Google Count?

Google says that they rate sites based on whether other sites cite them as in, are there meaningful natural links.  I wondered how his applies to links on social media so I dug into Webmaster tools and found the following:

Youtube links - reported in Google's Webmaster tools. Not clear whether it's just in the original post or the comments too.

Facebook - Google apparently doesn't list them. It's been much reported that Facebook blocks the Google spiders.

Twitter - same as Facebook

Linkedin - I expected to find Linkedin reported but I did not. This is surprising to me and counter to what I've heard.  Anybody have any reaction?

Pinterest - Goolge reports these.

BTw, what you do you think of they way that our social media icons are working on Science4Us?  We have both the shares and the likes up.
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