Tuesday, August 30, 2005

Search Engines - Pt 3 - Keyphrases

Keyphrases are a weird science

More specific (ie multiword) combinations are generally lower volume and more targetted than single words. For instance, take the word READING. It turns out that most people who type in the word reading are looking for the something astrological. Also, many are interested in a town called Reading. Then there are those who are interested in education or literacy. To avoid the confusion from using a broad term, focus on more specific terms such as:

learning to read
remedial reading programs
2nd grade reading skills
learning elementary reading skills
pre reading skills such as phonemic awareness

Sometimes two word combinations are less popular than one word combinations.
Heres a quiz - What two word combination is more popular than the single word search: "school". Yes, it is...." school girls"

Each search engine treats the details of keyphrases differently.

For instance,
- which engine treats 2nd grade and second grade the same?
- which engine treats them differently?
- which engine treats learning game and learning games differently?
- which engine treats them the same?

To get a a feel for a behind-the-scenes look at my keyphrases, check out my private guide to keyphrases and links to them - http://www.time4learning.com/include_archive.shtml


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