Blorum.info: A blog+forum for discussions, often with myself, about how the digital media industry functions. Since you've wandered in, feel free to share some thoughts as comments on the blog. You might find a few insights. Please share a few too.
Sunday, February 24, 2008
Getting paid to blog
Still think the writing course for bloggers is the best idea that I've heard in awhile.
Wednesday, February 20, 2008
Human Nature Seen from blogging
Athletic Themed -
Black Belt Mama
BlackBelt at 50 -
Family in Shape
Everyday BBW - including size & dating
The Daily Grind - A caffeinated SAHM who homeschools
She-Parent - She'll give you something to cry about
Topsy-Techie - Family homeschooling with a technical bent
The Renovators -includes house renovation & fertililty issues
Monday, February 18, 2008
Social Media Networking Integration with this Blog!
Now I grant you, this is not much of a post. But have you seen my recent series over at the blog on homeschool curriculum? My recent series is great! At least I think so - Take a look
History Today - Kosova's War of Independence or Serbia's Civil War...you decide.
Textbooks & Education
Why did we adopt the constitution? Part 2
Why did we adopt the constitution?
Homeschooling and the internet
Sunday, February 17, 2008
Technorati - 'Claim a Blog"
All week, whenever I try to add some blogs to my account, I get the same error message. Is it them or is my account or blog messed up?
Blog Status - How to Compare
How can a newbie quickly and simply compare the status of blogs? Our current answers (all of which are fallible...we're looking for ideas)
1. Check the google page rank. Sites with zero are probably inferior to those with a 3.
2. Technorati. Three numbers: Authority, Rank, and blog citations. I have a little karate blog that I have listed there and it has an authority of 3, a rank of 2.2 millionth, and 4 blog citations. Pretty weak but I've changed it's name and URL a few times and so far, it hasn't really settled out.
3. Other approaches?
Based on this, I guess I'll claim this blog in technorati. But each time I've tried to do that, I've run into technology problems on the technorati site.
Reader & subscriber status. These are essentially useless as each site has it's own system.
Number of posts. Not easily counted, not clear that it shows anything other than number of posts.
PS - the reason to want to compare blogs is that as bloggers start, they should expect to find their best response rate when they correspond (comment, trackback etc) with bloggers of similiar stature. Or at least, expect to get snubbed by the big boys when your blog is still getting started. Unless you have something really interesting to say and you say it really well. In my experience, your judgement on these issues grows with your rank. Although there is room for cause/effect questions.
Undergoing MyBlogLog Verification
Saturday, February 09, 2008
You catch more flies with honey than vinegar
It's an old lesson but one that we all need to learn over and over again. And then get reminded of.
Darren, over at ProBlogger, just relearned this in an incident where he was protesting some adsense changes. First he ranted and got nowhere. Then, he regrouped and went at it again trying to use humor to make his points. Bingo.
Friday, February 08, 2008
Deciding on Social Media
Technorati seems to be the big boy on the block.
Digg it too.
A few that I'm looking at since bloggers that I'm working with like:
MyBlogLog (and this post includes it's validation code) Undergoing MyBlogLog Verification
And I use Feedburner although it's a different animal (provides feeds and analytics, no community or rating)
In filling out the paperwork, I've also written an updated About me:
I have an online kids education business so I needed to learn to spell S-E-0 as well as understand a landing page, analytics, and what is Web 2.0. I find that it's not a chore or a bore. Oline marketing is fun and not that complicated. I'd say it could be mastered by an average level 7th grader. Come learn with me.
Thursday, February 07, 2008
SEO Blogs & Info
1. Matt Cutts Blog. Google controls all and knows all, Matt shows that they are they are a benign force for good. What a great face for google. And I bet he tells our story inside pretty well too.
2. SEOmoz blog. One of the best. Not the most fun. Some interesting riffs. No research. sigh.
3. Funny British SEO lasses. Its weird how much more fun it is to read when they have a little attitude and great looks. Plus, I love the accents.
4. I'm following the marketing experiments webinars and emails (actually, Kris is). Very educationally done. I heard them talk a few years ago and it was a formative experience for me.
Thats maybe enough for this year....
Tuesday, February 05, 2008
Ad Serving Software - Google, yahoo, & poor MSN
The heart of google's economics today is that advertisers pay google for clicks on small text ads to be placed in an appropriate context (next to search results, on web pages, next to emails etc). It's real simple and has fueled the growth of the best company of our era. Google rules, they are number one. They are expanding in many directions with incredible technology and vision. And behind, there's the adwords/adsense (and double click) technology. The haiku like text ad.
Yahoo has failed to implement a successful system for this mechanism. The yahoo systems stink. I've tried to use them (the real old one, the newer ones) and I can report first hand, they stink. Microsoft has a system that we use too. It's not that big a deal in our business so I haven't really noticed whether it's any good. Could Microsoft think that their system is so good that they are looking for new places to place ads so they think they can make yahoo alot more profitable?
If that was true, why wouldn't they buy a bunch of portals and websites? They could buy the bellsouth portal, the att portal, about.com, and many many others and save themselves billions. So it can't be that simple.
Does Microsoft want the yahoo search technology? The yahoo portal? Since most of what yahoo has, microsoft also has, I see integration problems going on for a long time. Yahoo mail vs hotmail? MSN search vs Yahoo search? MSN homepage vs Yahoo portal? I can't imagine a worse job than being involved in those integration issues. I wouldn't like doing the policy work or the implementation. Awful boring work in which years of people's effort has to be trashed on the alter of economies of scale and reduction of redundancies... Microsoft must know all this and know that these organizations, built around brilliant engineers who like to DO, are not going to fin the next few years to be much fun. Will many of them quit? Of course. Unfortunately, it'll be the best ones who move on. Microsoft must know this. This isn't like integrating airlines where you end up with more routes or retailers where you have more stores or manufacturing where you have more products. This is technology and online brands
Here's my bottom line. Microsoft is betting the farm. They aren't buying some cool technology, they aren't buying into a new industry (cell phones, databases, publishing,). They're buying their number 2 competitor which is going to be a apinful integration. They must be doing it since they feel that they are going to be slaughtered in their homefield and this was their best chance to stay near the top. I'm amazed
Friday, February 01, 2008
Traffic sources - Question of the day
- Search engines?
- Natural links or mentions on other sites?
- Paid advertising on other sites?
- Return visitors?
- Directories or blog groups or other intermediaries?
- Emails sent to lists other than your own opt-in?
- Advertisements in media other than online?
B. Do you get more traffic to your:
- Myspace or facebook account
- (if you're using it) your ebay or amazon shop
C. Do you have a different method for communicating with visitors depending on whether they are on your blog, myspace page, or website?
Please share and position yourself so that I can help draw conclusions. thanks
Learning to Optmize Search Engine Terms - Using Power Words
We've found that we're not gaining any traffic on terms like Vocabulary Software, although it is a powerful concept in Googleland. Is it important to know what we aren't as much as it is to know what we are? We don't rank on the term "fruit baskets" either. What does this tell us? Hmmmm