Saturday, September 14, 2013

Google SEO Updates 2013

These are just notes from recent conversations.

Nov 2012 - Google update devaluing sites from an SEO pooint of view with "too many" ads above the fold.  Generally accepted that some ads are OK but there needs to be real content above the fold.

Exact Name Domains were also devalued in Oct/Nov 2012.  So, watch out, I'm coming after you with Right!

Penguin 2.0 started to rollout May 22.  Huge emphasis on devaluaing sites, even warning the with unnatural links and text links ads.   People are warned somehow to get rid of unnatural links.  So a perfect linking strategy is unnatural, be careful. Be sure to do more rotation and sloppy work.  For instance, for more info, click here. Surely, anybody pointing towards their sie with the term here is not doing any SEO. Maybe, ut stop calling be Shirley.  (It's still funny!).

Authors's rank - big dal. Determined by the number of people in your Google PLus circle. On guest posts, pu in the author link as in <  "rel author = jojo">blah blah
Two types of authorship.
- author tag
- publisher tag
An excellent example of this is Erika Thomas' fashion blog....

Structured Data Testin g Tool.  SDTT.

- school pages should have proper breadcrumb, not just linked address. Add phone and URL.  Use schema for schema.or/school

SEO on linked in, G+, & PInerest are over important since G is desperate for social clues.
Last question, how come some blogs do so well (ie Stories About Homeschoolers) and some do so poorly (homeschooling scope and sequence), is it all in the URL?

Tuesday, September 10, 2013

Facebook: More Obnoxious by the Day

I think Facebook will be a very different user experience shortly.  Two possibilities.

1.  Facebook can continue down the current business model in which case, they do not have a bright future. Many people are now sick and tired of the Facebook business model. To be clear, they are selling my personal info, using my image, and intruding on my group discussions with advertisements in a truly obnoxious way.  Right now, I have no other great social media choices so I can just opt out from participating or grit my teeth and put up with it.  But every day, FB seems to be even more heavy handed in their intrusions.

2.  Facebook can back-off their obnoxious intrusive behavior and launch another business model. In this case, they have a bright future.  There are many choices:
- Archivist - If I could put all my pictures up on Facebook but not necessarily share them. And retrieve or print them or use them at will, I'd be willing to pay a reasonable fee. Right now, I pay Google probably about $50 a year to archive all my emails, I'd probably do the same for FB.  There's a lot of money in that. Why don't they do it?
- Search Engine - They have their little like and share buttons on almost every page on the web. They know a lot about traffic. Why not launch a true search engine, separate from the social media, which finds search results on some novel algorithms based on their unique understanding of the web and people's behavior and preferences.  They could then get into the gravy train of putting ads right where people want them (when they are searching) and NOT right where we don't want them, in the middle of social interactions.
- Private Forums - I run a reasonably sized company (50 some odd people on the payroll...well, they're not all so odd...although on average, since there are some really odd ones, I think the odd term works).  We have some Facebook groups that have 20K and 30K likes but we don't really like using them for discussions with our members because, just as we are helping them understand how to use our "math homeschool program" (for intance), Facebook puts right in the middle of the discussion, advertisements for four competitors who have bought the right to put up ads against those terms. It's confusing as hell to our users who sometimes think that we are suggesting that they try those products. It's infuriating to us.  And it redoubles our commitment to get people off of Facebook for discussions and back into our private forums in which we control the environment and make our share of the profits off of any ads.  Why can't FB offer a private label or section of FB so we can have discussions there which are NOT opportunities for competitors to intrude?.

I'm hoping that Facebook is just doing number 1 (obnoxious advertising and privacy violations) for an interim period to make some cash until plan 2 rolls out.  If not, I hope they become the next MySpace or Friendster and that they get replaced by some people with better judgement.

BTW, this is my second time offering free business advice to Facebook. I published advice for them back in 2009 but they didn't seem to listen. Silly people.