Wednesday, November 01, 2017

Coolest SEO & Marketing automation tools: 2017!

In my little company, I started looking at some software programs that we use in the company and wondered if we should move from players choice to more of a centralized decision.

Take MAS (marketing automation systems) for instance. One large part of the company uses Pardot but only for the B2B part of the company.  I'm not sure what they use for email marketing or lead nurturing into the B2C portion.

The other side of the company uses Drip MAS for presales and has not yet implemented a software system for current customers emails triggered by usage of different sorts. I'm not sure there is a benefit of using a system.

In terms of CRM, the first part of the company uses Salesforce paired with the company Gmail system and DESK for the support function.  The other part of the company has an inhouse home grown system which while finely suited to our tasks, does not have some basic functions that should be added like call tracking, call statistics, and so on.

Should all of these decisions be centralized?

SEO software: Should we use Conductor? "It’s not great content if it’s not getting found. Great content gets lost when you don’t put your customers first."
Or has it been eclipsed by Bright Edge: "Discover what customers want. Optimize the visibility of existing content. Prioritize content creation by forecasting impact on revenue. Create and publish highly optimized content that delights customers. Activate content across every marketing channel."Discover what customers want. Optimize the visibility of existing content. Prioritize content creation by forecasting impact on revenue. Create and publish highly optimized content that delights customers. Activate content across every marketing channel."


This reminds me of a post that I made just about a decade ago:

Use the Right Tool for the Right Job
My dad always would say: "Use the right tool for the right job". It would drive him nuts when he caught me using a screw driver to dig a small hole in the wood - "Use a chisel". Or sometimes when I'd use the wrench to hit something instead of getting up and getting a hammer. I particularly remember his delight in taking out a pair of 18" clamps to hold some glued parts together until they dried properly. My instinct would have been to hold the parts until my hands grew tired and hope that was long enough for it to stick (it rarely was). 

So, I was thinking of Dad in yesterdays product planning meeting....(post from Jan 2008)

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