I joined the BBB local business so that I could then join the BBB Online which is a national council. I've been amazed at how 19th century the better business bureau is with endless fiefdoms and initatives and no ability to really show leadership on a host of issues that need leadership.
I did find that when I put the BBB online logo on my payment page, my shopping cart abandon rate dropped significantly. In plain English, more people signed up since they had more confidence due to the logo. I've thought of offering myself to the BBB as a case study since my stats are interesting and there are few companies willing to share their stats.
I've spoken to the BBB on a number of occassion for several reasons:
- offer my case of the bbb logo reducing my abandons for them to use as marketing fodder. I find that it's not something that they jump upon
- try to sign up for the kidsafe BBB logo which I've seen on a few sites but which I cannot find the source of. Is it an abandoned program?
- I've googled bbb kidsafe and lots of variations of it but can't find it.
- there is one page on the national council of better business bureaus which lists, for kids, a caru (children's advertising review unit) which signifies compliance with coppa and Children's Food and Beverage Advertising Initiative. I had never seen or heard of either so I doubt that joe public knows or cares about them. The CARU logo does not even mention BBB so it's just another unknown credibility logo.
Note, there is also a bbb privacy seal of some sort...The BBBOnLine Privacy seal, awarded to 675 web sites, indicates adherence to the privacy principle outlined in the new BBB Code and other privacy protection standards, and already transcends national borders, with applications pending from businesses in 20 countries. This is from a 2000 local BBB press release.
Btw - I wrote on bbb online awhile ago..
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