Wednesday, May 20, 2009

kaboodle unsubscribe

I think the can-spam law is great. I should be able to easily tell me to stop mailing me. I'd like it if there were real penalties and more standards.
I tried to get off a list this morning which reminded me how important good implementation is if you are NOT going to anger potential customers.
For instance, what about email lists that you can get off only if you remember your password? Of course, you can always ask them to send you your password and then unsubscribe. Still, it's a pain. Is that compliant?
What about lists where there is no UNSUBSCRIBE ALL option? I mention this since I just had to check 30 boxes to completely unsubscribe from a Hearst publication called kaboodle. What a pain! That'll definitely keep me from giving up my email to another hearst publication for awhile.

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