Hey SEOs, what do you bench(mark)?
I thought this was just a great example of a well used clever metaphor in marketing.
Here's why it works for me:
It's clear, clever, and thoroughly worked. The punchline at the bottom "Don't sweat the decision - listen to the webinar now!" made me smile. Well done.
I could also list some emails in which metaphors are used and the result is confusion, distraction, and a general annoyance at the use of cliches and at poor writing.
BTW, we are NOT looking for help with SEO. Thanks anyway.
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