I found a great series of articles on the SEO process that I'll share with my staff to give them an overview of what we do, day in and day out.
It's a ten part series of articles run by WebProNews. Below is the table of contents from article 6.
- Keyword Research & Selection
- Competitor Analysis
- Site Structure
- Content Optimization
- Link Building
- Social Media
- PPC
- Statistics Analysis
- Conversion Optimization
- Keeping It Up
BTW - I wouldn't organize the topics this way. I would have an article on "on-page" issues which, perhaps, is what content optimization is actually about. Stay tuned while I read these articles...
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