Sunday, April 20, 2008

The SEO Process

I found a great series of articles on the SEO process that I'll share with my staff to give them an overview of what we do, day in and day out.

It's a ten part series of articles run by WebProNews. Below is the table of contents from article 6.
  1. Keyword Research & Selection
  2. Competitor Analysis
  3. Site Structure
  4. Content Optimization
  5. Link Building
  6. Social Media
  7. PPC
  8. Statistics Analysis
  9. Conversion Optimization
  10. Keeping It Up
BTW - I wouldn't organize the topics this way. I would have an article on "on-page" issues which, perhaps, is what content optimization is actually about. Stay tuned while I read these articles...


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