Wednesday, July 01, 2015
Twitter says: 70% of your readers amplify your content...huh?
I received an email from Twitter (the company) today that said:
Research shows that your Twitter followers are a valuable and engaged audience. 70% of them amplify your content for free by Retweeting it, and 43% plan to make multiple purchases from the small and medium sized-businesses they follow.*
Twitter was trying to see me ads to increase my Twitter following. But, do I believe Twitter?
Twitter says 70% of Twitter audience amplify your content for free by retweeting it.
Not my followers. If I got a 1% retweet rate, I'd be over the moon with happiness. Over a month, if 5% of my followers RT'd me, I'd be thrilled.
I wonder where the 70% number came from. I think it's a fantasy. What's your experience?