I run a company of some size, we have over 50 full-time employees. However, I do not sit in an office removed from the day-to-to-day fray. At this size, I think the president should still be part of the team and helping with key messaging, building blogs, and social media.
Well, I might be wrong on this and maybe it's time for me to be a little more strategic and less day-to-day. So I'm beginning to rethink my own online strategy.
While the Twitter account is not listed on any of the four major product sites that we run, it does have over 750 followers (started it for real in October). I do get some help with retweets from the people who tweet on behalf of our different product lines. The two product lines that I'm closest to with this account are:
Facebook. I also, under my role as VocabularySpellingCity Mayor, have a
Facebook account which I do not do much with. I've thought of having my Tweets automatically feed into my Facebook account so that it has some activity. I also have a personal Facebook account but I think I keep that separate from work and have it private so only friends can see me. I'm not sure however.
Blogs - I have a number of blogs on different blogs.
Wearing my small business technology hat, I write this blog covering issues like online marketing techniques, financial management, HR and benefits, issues of investment, and cashflow.
