Friday, January 22, 2016

Adwords Haiku

Many of in school learned about a type of poetry that comes out of Japan which is short and highly defined by number of syllables and lines.

The format of haiku is strict:

  1. Only three lines
  2. The first line is 5 syllables 
  3. The second line is 7 syllables 
  4. The third line is 5 syllables
And those are all the rules. Capitalization and rhyming are not required and are at the poet's discretion.

In the modern world, I think of writing Google Adwords copy as Haiku.

The format of Google Adwords text ads is strict:


  1. Only three lines of content plus one with a URL
  2. The first line has 25 characters (character count includes spaces)
  3. The second and third lines have 35 characters
  4. The URL line can be 35 visible characters. It doesn't need to exactly match the URL but does need to have the right domain name.  So it could be: Blorum.info/HaikuAdwords whereas the underlying URL could be Blorum.info/haikuadwords27.html
For more info:
Haiku

PS. Writing successful Adwords poetry is probably a lot more lucrative than writing great Haikus but in both cases, it's all about the user reaction, right?

3 comments:

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