Having read oodles of junk & fluff, I'm determined to keep track of sites that seem knowledgeable and substantative and well...useful. Useful to me (whos not a beginner but certainly not a veteran or guru).
Best site i've found yet- right from the source - Matt Cutts - google SEO insites
Debbie Weil - Her blog is good but a bit overwhelming for me to learn from. Her site also has a useful-looking book. But, she has a weekly newsletter which, from the archives that I've looked at, are really great. I just posted to her site to see if she'll answer my anchor text questions. http://www.debbieweil.com/
http://www.seo-guy.com/forum/showthread.php?p=54414#post54414 - I posted to the SEO-Guy's site to see if I could get any useful advice. So far, nothing much.....