My web pages are written for three distinct audiences.
1. The Skimmers. The majority of web visitors read only the headlines and bolded text before deciding: "Do I click into the site or do I move on to another site?" For these skimmers, I focus on the overall visual effect, the headlines, and an appealing and visible action button.
2. The Readers. The readers feel that the rest of us suffer from some combination of the lazies or attention deficit and they get frustrated by pages that lack substance or that are poorly written. For the readers, I provide well-written paragraphs that expand on the headlines and a full page of relevant information. This segment of the audience will scroll down and so pages continue down past "the fold" providing them substantative information.
3. The spiders. Each page is also written for the perambulating octopieds and their robotic arachnid preferences. I don't just bold, I H1 (is that a verb yet?). I pick my headlines and wording with more than just a casual glance to key phrase volumes and my competitiveness on them. I provide alt tags, page names, titles, and links (both inwards and outwards) so that the bots understand in the fraction of a second that they dedicate to analyzing my site, which categories, searches, and class of site (authority site, if you please) I belong in. more on seo...
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