Sunday, August 26, 2007

SEO Abbreviations Glossary

404 - page not found. Most sites redirect the user to a standard page when the requested page does not exist
504 - aredirect from one page to another (when the first page is obsoleted)
B2B - business to business
B2C - business to consumers
BOT - short for robot (an automated self-running process)
BLOG - short for weblog, also suggests a Better Listing On Google (Joke)
BTF - below the fold
CPA - cost per action
CPC - cost per click, or, cost per customer (a source of ongoing confusion)
CPM - cost per thousand views, a rate used for advertising and banner sales
CTR - click thru rate
CSV - common separated values, a data format often used for transport between systems
FAQs - frequently asked questions
FFA - free for all meaning anyone can add a link.
DMOZ - Directory MOZilla, the open directory project, a human edited directory that was a big deal in the 90s
DNS - domain naming service, the lookup system of table coorelating names (such as with numerical IP addresses
GUI - graphical user interface
HTTP - hypertext transfer protocol, meaning the info to come is in HTML
HTTPS - secure/encrypted HTTP
HTML - the code used to write web pages - hypertext markup language
IBL - inbound links
IM - instant messaging
IP - Internet Protocol, usually used as short for "IP Address", each computer and router on the net has a unique numerical address such as 192.117.80
IT - information technology meaning computers and such
JPEG - an image format, joint photographers expert group
LTV - liftetime value of a customer
OBL - outbound links
PFI - pay for inclusion
PPC - pay per click
PR - Google PageRank (named for Larry Page punning on his name)
ROI - return on investment
SEM - search engine marketing
SE - search engine
SEO - search engine optimization
SERP - search engine results page
SQL - standard query language, an architecture/protocol common to modern databases
UI - user interface
URL - web address
WWW - world wide web, a great moniker to help people understand the internet. I wonder who coined the expression?
XML - eXtensible Markup Language, a new language augmenting HTML for better organizing data and meaning

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