Wednesday, May 14, 2008

Google Analytics - at last

One of the projects that we've never faced up to was the installation of webanalytics. There were a number of reasons for this chief including we didn't know how to do it and we didn't want to do it wrong. Plus, once installed, it creates a lot of opportunity to analyse and improve things (ie a lot of work) which we didn't really have the staff for. So we postponed it until now.

Once we decided we had to do it this quarter, we started looking a bit more energetically for some staff to help. And we got lucky. Enter Zib. She seems to know her stuff. And she's implemented and used Google Analytics before. I was a little worried since she's used to working as part of a deep highly skilled team and I'm not always sure that our inhouse staff can do everything that needs to be done.

So far, everythings great. We're cleaning up old tracking codes, installing new ones, defining "goals" to track etc etc and it looks like, we'll be analyzing the performance of all of our ads, sales funnels, landing pages, and whatnot before the end of the month.

Am I pleased? Oh, yes.


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