Monday, October 06, 2008

DMOZ doesn't count...says duh

Remember, you heard it here first. Long ago, I said that all those directories that only seem to get any attention for SEO purposes, are not worth wasting time on. (Lets retire DMOZ and DMOZ Yahoo Link Stupidity and others from further back...)

SEO geek insiders continued to tell me that directories were important. I said no. It's common sense. Google knows that nobody has used DMOZ since 2005, there's no reason that they would take that link seriously....

Google has just said about the same thing....

Google Devaluing DMOZ and Yahoo! Links? Chris Crum Staff Writer

Google is no longer suggesting that you should be listed in relevant directories. In fact, they've even removed the suggestion from their webmaster guidelines, as Brian Ussery noticed. The page used to have a bullet point for:
- Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.

This point is now gone in what would appear to be a slap in the face of directories, but SEO folks are the ones really irritated. Google doesn't appear to see it as a slap in the face so much, but more of simply a non-needed guideline.

I think Google knows that these links and directories primarily exist and service the SEO industry. Their links do not provide any real guidance to Google on the real value of these sites. So they're not really counting them. And removing their old suggestion that people pay attention to them.

1 comment:

Anonymous said...

Dmoz is notorious for taking forever to approve sites. Try submitting to a more specific category where there may be fewer other sites trying to get in.
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