Sunday, November 23, 2008

I like other people's business issues

For reasons that are entirely my fault, my back is hurting again. So, I went into a new local massage place and had a great massage.  The therapist helped me diagnose the problem and took good care of me. Plus, it was 50 minutes for $44 which is a better deal than what I've been paying. ($55 and a haggle each time for 50 minutes).  The massage was better too.

On the way out, I chatted with Sharon who owns the place and was working the front desk and is also a massage therapist (I like her already, she's my sort of hands-on entrepreneur).  There being a recession these days, we started talking business.  And me, being me, I started kibbitzing on her business and her website. Frankly, I really like thinking thru other people's business problems and opportunities.  They're much more fun than mine.

 Pretty soon, I'm suggesting and diagnosing and generally, not minding any of my own business at all.  She already has a great website which gives out the vitals, which we successfully found this morning online, and which allowed us to book a massage for 10am when they open this morning. It's great.  

Kudos. You have one great website.  

But it could be better.  Here's some thoughts.

1.  Get intense about what keywords you want to place well for on the search engines.  Terms that come to mind:

Fort Lauderdale affordable massage
Massage parlor in fort lauderdale
massages, swedish massages, deep tissue massage, etc etc
north fort lauderdale, east fort lauderdale, north east fort lauderdale, coral ridge, the landings
back massage,  massage therapy, back rub, back therapy, 
The point is not to think about these terms as marketing slogans but in terms of whether they would get used by people looking for masssages.  BTW, typos should ultimately be considered too. I get about 25% of my kindergarten traffic from people who spell it kindergarden. It's wrong but I have a page on my site in which I've spelt it wrong.

2. Prioritize the keywords.  Focus on the biggest and best ones first.  Then the others.  There are techniques for analyzing which terms people use when they search.  But, you might do just as well by thinking about it and asking a few people what terms they might search on.

3.  There are a few ways to use the keywords.  
Put them as your page title.
Use them on the page.
Get people, who might link to your site, to use these keyword as anchor text for the links.  Like this.  I just had  a some great  massage therapy from a fort lauderdale spa.  

4. Then go get more links from more people. Pay attention to any local directories that people might use to find massages.   If there are hotels and other services which link to local services as a service to their clients, find them and get linked. (This isn't that different from putting your business card in their lobby, its a low level of business cooperation).

In any case, there's a link and a few ideas.  Food for thought. I think I'll go ice my back some more.

1 comment:

Anonymous said...

John, Thanks for the review!

Spatopia Massage
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