Monday, March 30, 2009

Heat Maps - Google is not the be-all and end-all

Google analytics has a nifty feature that it'll tell you what links people are clicking on. But, it's not the be-all and end-all. It falls short in that it:
- groups all the links that go to the same page from a page. So you have no idea if they clicked on the "more info" link at the top or bottom
- it only tracks clicks onto links. Not confused clicks onto things that look like links.

Does anyone track such things? Apparently they do;
Crazy Egg & Click Density.


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