|List page not getting contextual ads!
1. The URL is not SEO-friendly. (see A) All the other pages on the site have SEO friendly URLS but on this huge site, 50 million monthly page views and over a million pages or word lists, we designed to manage our resources and did not implement a look up table for SEO friendly URLs. This is unlikely to get solved.
2. The text on the page, especially near the top, does not give much context. In fact, looking at the code, I see:
We're using some sort of standard text for the meta keyword and description. It's probably the same across all one million list pages. It's really long too. The title tag seems to be picking up proper context by providing the grade level, school name, teacher name, city, and state.
I guess that this could be fixed by putting the words: "vocabulary list", "teacher", and "school" into the title tag. And the keyword and description should also be customized for these pages with this data. On the other hand, the page does have the school name and teacher name on it. This is not really less contextual custom text than are found on the other school pages, it's just that the balance is different since these pages have these long word lists which to a search engine, are so much gibberish.
3. The page is marked "do follow, don't index." I wonder if that affects contextual ads?
|School Page: Good success with Contextual Ads
Another mid-term potential project is to allow teachers, parents, and students to put up more comments on their pages which would ultimately provide more original text (user generated) which would endear us to the search engines.
Or, if I let kids put up too much graffiti, I might get in heap of trouble.
|Teacher Page, Getting Contexual Ads!