I run a small online education company and so far, I have had one of our teachers (ie a freelancer) manage our Twitter account. I looked at the account this week for the first time in awhile and saw that we had about 650 followers and were following around 900 people.
I feel like we're a loser. We are following more people than are following us. What do you think? Other than the fact that this is a pretty small number by our standards, shouldn't we have attracted more followers than we're following?
Hmmm. I'm not sure. I think if you consider the idea of following people in order for them to be AWARE of you, then whether or not they follow you back might be not so crucial. It would be LOVELY...but might be unrealistic. Like I say...not completely sure on this one.
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