Wednesday, September 28, 2011

Quantcast Marketing Statistics

One of my sites is enjoying a particularly strong back-to-school rush. Take a look at these statistics published by Quantcast (which you can view realtime on their site).   Notice that:
1. (url is is getting over two million people visiting monthly.  If you change the pulldown on the top left (you'd have to be on the Quantcast site to do that), you'll see that Spellingcity site is growing past 5 million visits/monthly and has already passed 60M page views monthly.  This is big.
2. Quantcast ranks VSC  number 692  in the US by number of people visiting. Number one is Google,  two is YouTube, three is Facebook, four is Yahoo, five is Ebay, six is MSN, seven is match....and #692 is  Does that make us the top K12 educational site?  Sadly, Quantcast doesn't rate by industry otherwise, I could give you an answer.
Quantcast demographics, 9/28/2011

3. Quantcast also has some data about the demographics of users of the site.  (See the second image).  Here's my first problem with this data, it misses the point. SpellingCity is mostly used in schools on school computers.  This vital piece of info does not show up anywhere in their analysis. I would think that the basic info on a site would distinguish between sites used in offices, homes, schools, and mobile devices but none of that is evident.  A second problem with the data is that it's wrong. Mostly,SpellingCity is used by elementary school students but Quantcast says that it is used mostly by kids over age 12.

Lastly, here's some very popular games and resources on VSC:

No comments: