It's like candy for search engines.
It's a cuter way of saying (and I quote an old post of mine and some speaker years ago): Blogging is also a great way to build position in the search engines. Its been suggested that B-L-O-G is not so much an abbreviation for Web-Log but the secret to a Better Listing On Google.
Her post explains how each article contributes to your position: like "compounding interest". I like Lisa's writing and analogies...Her website is nice, her blog is beautifully written. And I'm sure when she has time she'll upgrade her blog to SEO-friendly URLs...
For those who don't know what a search engine friendly URL is. Look at Lisa's blog. The most recent article has this URL: http://lisawebdesigns.com/?p=71
Google reads this and can't find much in that URL to help it "digest" her content. If she had SEO friendly URLs, it would read: http://lisawebdesigns.com/why-do-i-need-one-of-those-bloggy-thingys.htm . Of course, this would help Google understand that her article has something to do with things and needs and bloggies. So with user-friendly URLs, you start paying a little more attention to searched keywords and a little less to extreme cuteness. While SEO friendly-URLS are only one part of Google "digesting" your content, every little bit helps. I was working on a site built in druple today (about learning today) in which you get to tell the system the keywords to use in the URLS.
How do I know all this blog stuff? It's because I'm the co-creator and one of the first students of a course on blogging. Let me recommend that if you are starting or thinking of starting to blog, you take this course. It's fun and you learn in 8 pleasant weeks, what could take you a year of figuring out on your own, the hard way.
One last blog point: I am frequently asked what blog software people should I use? Blogger? Wordpress? Typepad? Should it be hosted on a private domain (like Http://www.BBat50.com or http://www.parentaltech.com) or sit on a shared site (like this one on http://learn-to-market-online116.blogspot.com/ or http://www.homeschoolblogger.com/edmouse)?
The long answer is take the blogging class, the short answer is that you should start by just using a shared host somewhere since it's easier and you can move it later. Do pay attention to use the most recent version of whichever software you choose. I love the recent versions of both WordPress and Blogger. The older versions are just a pain compared the simplicity of the new ones.
This post sponsored by the best homeschool curriculum.....Time4Learning.com