Saturday, April 11, 2015

My online social media identity is a mess!

I run a company of some size, we have over 50 full-time employees. However, I do not sit in an office removed from the day-to-to-day fray.  At this size, I think the president should still be part of the team and helping with key messaging, building blogs, and social media.

Well, I might be wrong on this and maybe it's time for me to be a little more strategic and less day-to-day. So I'm beginning to rethink my own online strategy.  

Twitter. My biggest day to day involvement is having my own Twitter account:   @VSpellCityMayor
While the Twitter account is not listed on any of the four major product sites that we run, it does have over 750 followers (started it for real in October). I do get some help with retweets from the people who tweet on behalf of our different product lines.  The two product lines that I'm closest to with this account are:
VocabularySpellingCity - 6770 followers
Science4Us - 470 followers

Facebook. I also, under my role as VocabularySpellingCity Mayor, have a Facebook account which I do not do much with. I've thought of having my Tweets automatically feed into my Facebook account so that it has some activity.  I also have a personal Facebook account but I think I keep that separate from work and have it private so only friends can see me. I'm not sure however. 

LinkedIn. This part is pretty well done. Each of our four major business units has its own linkedin profile and my profile links to each of the four.

Forum. At this point, our most active public forum is for the parents of our homeschooling students.  We also maintain a private forum for our home school high school students called Time4Friends.  Our forum for non-religious homeschool parents is also big.

Blogs - I have a number of blogs on different blogs. 

Wearing my small business technology hat, I write this blog covering issues like online marketing techniques, financial management, HR and benefits, issues of investment, and cashflow.  

I have other blogs on other topics such as credit card processing, my sports life as an over 50 athlete, and  homeschool online education.  

No comments: