Blorum.info: A blog+forum for discussions, often with myself, about how the digital media industry functions. Since you've wandered in, feel free to share some thoughts as comments on the blog. You might find a few insights. Please share a few too.
Monday, July 03, 2006
Google Adwords - One million
I'm a huge fan of Google adwords. Reasons.
1. Last holiday season, they sent me a gift package that included a nifty usb memory key, a tiny google mouse (i gave to my daughter), a usb hub (ilan berkner quickly found a use for it), a USB light (really cool but not sure what to do with it), and a leather carrying case for it all.
2. This past week, I received a certificate suitable for framing (see attached) and....drum roll please.... a small refrigerator (I'll take a picture of it soon) suitable for a small office, bedroom, or cube.
3. I built my little business with adwords. BTW - I will admit that while I built my business with adwords and use adwords for alot of interesting research, I've never actually profitted from it. The problem is that I can't seem to get the cost per customer acquisition down below the value of the customer. So I built a nice small business from adwords but have been forced to look elsewhere to build profitable business.
Now I do maintain a flow of adwords-based traffic which I use to analyse different landing pages and key phrases and seasonality. Since google's adwords have a built in analysis tool and I've alot of history on the value of their traffic (apparently over one million leads), I have a good database to compare and analyse by results against. Let me think, at a dollar / click, I have now paid google one million dollars. OK. I admit. I don't pay $1 / click very often. There are only a few terms out there that I pay that much for. What are they? ooooooo, thats a big secret.
I also pruned and optimized my little adwords campaign to a size where it is profitable. But small. In any case, thanks google. I have just built a link to an authority site which much give credibility to this blog.
Trivia question. According to alexa, what are the number one and two sites by visitor time?
Posted by BBat50 at 4:01 PM
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