Monday, February 12, 2007

Optimizing Content for SEO

Here are a few principles that I live by. I wonder if I could get some feedback on them.

1. When we create an article that is to be submitted to other sites, we first post it on our site since we like to create the pattern with google that we are the source. Does this actually matter? For instance, look at the experienced homeschoolers curriculum review or the article on Christian homeschooling or Christian homeschoolers.

2. When we submit articles elsewhere, we place about 5 links in them back to our site related to the topic and with logical links between the site where it's placed, the content, the anchor text, and the page it links to.

3. When we place articles on our sites, we mix the links so that only about half of them come back to our sites, the rest go to authority sites. We believe this establishes some sort of credibility.

4. We list all of our pages in our site index which is primarily for the spiders: the site map only get the info that we want the people to see.

5. Articles on our site are very focused and designed to answer specific questions for people (and do well on specific keyphrases in the search engines). For instance, a parent might want wonder, should I help my child by enrolling them in a Kumon Learning Center or is there another better approach?

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