Sunday, February 18, 2007

SEO Research - link value

Is it possible that small business like myself could do original research on SEO. For instance, a terribly relevant question.

Do graphical links count more or less than text links?

Research Plan.
- Create some number of near identical sites in terms of domain names and page layout and content. Actuatly create three pairs of nearly identical sites. One page deep each.
- Split them in two groups.
- One group gets links to it that are graphical with images and alt tags that help position them. The links should be nearly identical in terms of position on the pages that they come from.
- The other group gets only text links using near identical keyphrases
- Run searches on them
- Determine if there is a pattern.

Level of Effort
- One hour to fully design the keyphrase and domain strategy
- One hour to explain to staff exactly what I want them to do
- Half day of staff time to put up the domains and place the ads
- One hour / week for 9 weeks to run searches on google, msn, & yahoo to determine pattern
Total - less than 2 man days.

At the end, I'll understand something important. I might even have a sellable report (would I pay $50 to someone who had done this reseach properly and could give me a definitive answer? I would).

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