Tuesday, February 06, 2007

Marketing to Moms

The heart of Time4Learning's marketing is convincing Moms to give us a try. This is why we have Maria Bailey, author of Marketing to Moms, on our board. And why we read her books and articles. I am bringing on some new writers and so it's time to repeat Maria's lessons (which I am paraphrasing).

What Moms Want in Advertising.
How to Sell to Moms...

1. Visible benefits to using the product
2. Pictures of cute kids (women love the aspirational family picture irrespective of how little it reflects their personal reality).
3. Solutions to everyday challenges
4. Ways to enrich their children
5. Safety information
6. Useful ideas or advice.
7. Value

A relationship with Support from their vendors.

1 comment:

BBat50 said...

This is really good stuff.