Today, I have my publisher hat on and I'm focused in improving the revenue flow from the google ads on my websites. One way to get more is get rid of the LCPC - low cost per click advertisers. Basically, you find the list and then in your adsense account, filter the low paying ads.
Why does Google have people paying less? It has something to do with being a Google-preferred advertiser who has a high quality score (relevance of ads, clickthrus) and size of adsense budget.
How do you find these low-paying advertisers? You google the web. Here's a few sites:
adsblacklist.com - a whole site and forum dedicated to identifying LCPC. Sign Up, put in your URL and keyword, click generate. You will then get an extensive list of 200 sites to block in your AdSense competitive ad filter. BUT, while I can find posts on this topic on problogger and elsewhere, they all point back to adsblacklist.com.
Filtering/blocking lcpc ads - Copy the list generated at Ads Black List and open your adsense account. Then Adsense Setup > Competitive Adsense Filter and paste that list.
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