Tuesday, January 30, 2007

Social Media Optimization

Social Media Optimization, a new topic to me, is (and I quote Gino's article):

"...the process of optimizing a website so that its content can be easily spread on the Net by the website’s own visitors to off-site social and online communities – basically making it “socially friendly”.

The most common example is adding social bookmarks, trackbacks and widgets to a site’s page, such as “add to delicious” links and the MyBlogLog widget."

In Gino's own blog, the key social book marking sites are discussed which to me, reads like a Top Ten List of Mysterious Words that I see on the web: Digg, Delicious, PopURLs, Reddit, Fark, Blue Dot...

My thoughts are that Social Media Optimization means packaging content in a way that it is easily disseminated and quoted across other sites and media. It starts with providing RSS feeds and Newsletters that are quote-worthy and quota-able with the rights clearly defined. Perhaps it includes creating google gadgets that people can put on their pages.

Gino also claims that: "search algorithms are evolving to include social media weight in defining a search-relevant site." I wonder if that's true.

In any case, I know nothing of these technologies although I did get someone to feed by blogs into site-burner which may or may not have any impact on attracting visitors or in building my google rank.

I''ll add looking into "social media optimization" on my list of todos. I wonder if having my spelling test software in a format that it can be used this way is an interesting approach....And of course, rather than manually logging into Gino's blog to say that i had read and commented on it, wouldn't it be nice to know the cooler way of doing it?


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Unknown said...

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