Sunday, April 24, 2011

Viral Lift Calculation from Addthis

I'm unimpressed, or at least confused, by Addthis' analytics. I'm new to and generally, I like the breakdown by service, some of the ability to look at timeframe , and the overall presentation.

But the table about effectiveness should, in this user's humble opinion, provide this: 
- why not allow people to pick a specific time period so they can compare March vs February?  Or March 2015 vs March 2014?
- overall statistics including: number of page views, number of shares, percentage of people who shared on each page
- the value of these shares which is what they call the viral uplift

I would think that the columns information that I'd like to get are:
- page impressions of the gadget
- number of shares - total or by service
- the percent of shares
- number of click throughs from the shares by other users
- the percent

Instead, there's just this viral lift concept which I think is just the last point. I think.
I'll go ask this question on their forum and see what they say....
I've posted it but, I'm not sure that I did the signature right. Probably, I'll be banned now...sigh.

Note - I can't find my post and haven't tried logging in again.
Generally, our sites took over direct management of our social media icons ourselves.
We lost the viral uplift calculation but we never figured out how to use it anyway.

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